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UTM builder

Add clear campaign tags to a link you are sharing.

◉ Stays in your browser

01 / Your input

Optional campaign details

Blank optional fields remove any existing utm_term or utm_content values.

Processed in this tab. Your input is not sent to our server.

02 / Your result

Your result will appear here.
Start with your own input or try an example.

What it does

Make campaign links for a newsletter, social post, or printed invitation without stitching query parameters together by hand. Give each link consistent source, medium, and campaign names so your analytics can distinguish where visitors came from. Building the URL happens in your browser.

Useful when

  • Separate newsletter visits from social media visits.
  • Compare links in two versions of an announcement.
  • Label traffic from a poster or event QR code.

How to use it

  1. Paste the page you want visitors to open.
  2. Name the source, medium, and campaign using a consistent naming style.
  3. Copy the finished link and test it before sharing.

A few useful details

Does this tool track clicks?

No. It creates a tagged URL. Your destination’s analytics must support UTM parameters to record and report the campaign.

Should campaign names contain personal information?

No. Query parameters are visible in shared links, browser history, and destination logs. Use campaign labels rather than names, email addresses, or customer identifiers.

Will these tags improve search rankings?

UTM tags help attribute visits. They do not improve rankings or guarantee that a campaign will perform well.